About AdBuilderPro

General Description In 1997, at a Seybold Conference and Exhibit in New York City, Graphic Resource Center was the first company to demonstrate a working model of Digital Asset Management over the Internet. It was shown in conjunction with its technology partners Kodak, Apple Computer, ForeSight iSDN and Canto. A user begins AdBuilderPro™ by selecting a template and uses AdBuilderPro™ tools to search and select an image or images. The selected image(s) drives the available choices of appropriate headlines. The headline that is chosen drives the appropriate body copy. In cases where the dealer is allowed to type in their own prices, AdBuilderPro™ can check the price to ensure it is within an appropriate range. Meeting the Advertising Challenges AdBuilderPro™ was designed from the ground up to leverage the unique characteristics of the Web platform. It gives organizations the technology to overcome advertising production challenges and build a new generation of business systems for producing effective advertising that maintains brand strategy. Implications Arranging the different combinations and possibilities of AdBuilderPro™ offers virtually an unlimited number of options. The dealer's name, address information and logo are automatically built into the ad by their login using approved typefaces. A lower resolution copy of the ad can be forwarded to the manufacturer for co-op approval, before the final ad is delivered. An ad can be viewed directly in the user's browser, downloaded to his hard drive or sent directly to the publication or printer. Allow your dealer the opportunity to produce printing in small quantities from their ink-jet printer in the form of flyers, mailers or postcards.